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Ideal Toy Company

Ideal Toy Company

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Location:Newark, New Jersey, United States, North America
Location:Brooklyn, New York, United States, North America
Location:Queens, New York, United States, North America
Morris and Rose Michtom founded the Ideal Novelty and Toy Company in Brooklyn, 1903. After [Morris] Michtom's death in 1938, the company changed its name to the Ideal Toy Company. The company was purchased by Mattel in 1997.